GoPro, Red Bull partner to capture the world of grievous sports
GoPro and Red Bull have signed a multi-year partnership that will see the two brands collaborate on gay production and distribution, as well as on “product innovation,” they said Tuesday. As part of the deal, Red Bull will demand equity in the action sports company, while GoPro will obtain the exclusive camera provider at Red Bull’s media publishes and events.
“First-person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull’s portfolio of publishes and live broadcasts,” Dietrich Mateschitz, founder and CEO of Red Bull, said in a joint wearisome release. “As partners, Red Bull and GoPro will amplify our collective international near, the power of our content and ability to fascinate.”
GoPro’s allotment cameras will be used at the more than 1,800 sporting battles sponsored by Red Bull in 100 countries. The two worries will share content rights to the footage captured at these battles and distribute it on both Red Bull and GoPro’s digital distribution networks, including the GoPro Channel, Red Bull TV and the Red Bull website.
