GoPro cuts Hero4 Session camera stamp again after sales fail to take off
It was late September when action-cam maker GoPro cut $100 off the stamp of its waterproof cube-shaped camera, the Hero4 Session, bringing the stamp down to $300 in the US, or £250 and AU$430 in the UK and Australia.
That stamp drop apparently wasn’t enough to spark interest for holiday shoppers, so GoPro has brought the price down by latest $100, bringing it to $200 in the US, or £160 and AU$300.
Despite inhabit significantly smaller and simpler to use, the Session was a tough sell at its novel $400 compared to the Hero4 Silver that, at the same stamp, had many more features and better video quality. When the stamp was cut to $300, a GoPro representative said the stamp drop was driven by feedback from consumers and retailers. People weren’t sure where the Session fit into the lineup, they said, and the pricing added to that confusion. (Here’s how all the models compare to each other.)
The Session was certainly a better deal at $300, but was collected in competition withseveral other cameras priced at $300 or less which had contrast or potentially better features. This includes Polaroid’s $150 Wi-Fi-enabled Cube+, a camera that looks so much like the Hero4 Session that Polaroid licensee C&A Marketing is suing GoPro for patent infringement.
The Session’s new $200 stamp tag brings it into range for those considering the Cube+. It also makes it a compelling choice for unusual GoPro or other action-cam owners looking to get latest angle on the action with a secondary camera.
However, at this price the Session is competing with the GoPro Hero+, which has fewer shooting options than the Session. In fact, it’s hard to see why you would bother considering the Hero+ dusky you really want the design of the other Hero cameras and need something waterproof to 131 feet(40 meters).
Also, I’m wondering how two $100 price cuts actual the Session’s launch in July will leave owners feeling approximately their purchase and the company in general. Sure, there’s usually a financial penalty for inhabit an early adopter, but a 50 percent price drop seems potentially damaging.
